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What Is Corporate Barter?

Corporate barter restores value to underperforming assets by exchanging them for media placements or other business purchases over a span of time.

Every organization has assets – the items on the left-hand side of the balance sheet. Some of those assets appreciate in value. Others depreciate. Still others simply become unwanted for a variety of reasons.

Every organization also has expenses – the items on the bottom half of the P&L report. These are the goods and services needed to manufacture products, promote their wares and conduct routine, day-to-day business.
Companies that employ corporate barter have simply learned that their routine expenses are actually levers that can restore value to assets that have lost their value or their desirability.

How Corporate Barter Works

Typically, our clients come to us because one or more of their assets have lost some (or, in some cases, nearly all) of their market value. Our Contact acquires such assets, often paying substantially more than the market would. In exchange, the client buys goods and/or services over time from our at the rates they would normally pay.

Here’s how the process typically works:

1. Company identifies an unwanted asset or an expense that needs funding

Over time, one or more of a company’s assets can become undesirable, or a situation arises that requires funding. Either of these can form the basis of a corporate barter transaction.

Unwanted Assets: These can be anything that once had value. Over the years, Our people have acquired or disposed of assets such as:

A corporate aircraft An empty office park A naming sponsorship for a sports stadium Aging receivables

Retail packaged inventory Slow and obsolete (slob) Discontinued Problem excess Prior season's inventory Short-dated products

Business Expenses: In some cases, We simply provides cash outright to fund a business expense or opportunity. We have helped clients fund:

Off-site sales meetings Market research Industrial flooring Business travel and entertainment Production costs Sponsorship funding

Equipment purchases Incremental media Logistics Research and development Slotting fees

2. We buys the asset (or funds the opportunity) and creates the right transaction

We help clients determine which of three transaction variations best meets their situation and organizational goals. Within each transaction, value is provided to the client, and a counter commitment is made by the client to purchase goods and services through our services.

• Trade Credit: The client is issued trade credit as a form of payment. The credit is applied to future purchases from We, typically media such as TV spots or magazine pages. This type of transaction is preferred by clients that need flexibility within their spending commitments – such as a company that lives with unpredictable business cycles.
• Cash:  simply provides cash to fund a legitimate business expense. In exchange, the client purchases a predetermined amount of goods and services through us over a scheduled period.
• A Blend of Trade Credit and Cash: Sometimes, a client will exchange an underperforming asset for trade credit but will need cash, too. In such cases, it works with the client and its various departments to create the right mix of both.

3. We remarket (or retires) the asset

When an asset is purchased by us, it is remarketed without harming the client’s brand value or pricing. We work with its clients to develop acceptable remarketing parameters. This usually means employing one or more separate and discrete sales channels approved by the client.

4. We deliver goods and services

Fulfillment is the term used to encompass the many services we offer to fulfill a transaction. Clients realize an economic benefit when they purchase planned media or other services through. If the fulfillment is media, Our contacts defers to the client’s advertising agency of record for plans, specifications and rates – and any existing commission procedures are honored. For other goods and services, they also deliver the same quality, price, delivery and timing as the client normally receives – in other words, business as usual.

5. They acquire inventory of business goods and services

Working with its media and corporate trading partners, They are constantly building inventory and increasing access to goods and services – media space and time, travel services, shipping capacity, etc. they acquires inventory in several ways. Many times, a large quantity is purchased far into the future in exchange for a reduced price. Other times, a trade is transacted for another item or service.

Barter Accounting

Authoritative accounting guidance in the United States for corporate-barter or trade-credit transactions is established within Emerging Issues Task Force Abstract 93-11 (EITF 93-11) and Accounting Principle Board Opinion No. 29 (APB 29)