Sustainable Packaging Initiative from Sealed Air!!!

Sealed Air Introduces SmartLife™ Sustainability Platform
ELMWOOD PARK, N.J.--(BUSINESS WIRE)--Sealed Air Corporation (NYSE: SEE) today announced a new SmartLife™ initiative -- which is an integrated, Company-wide approach designed to educate and demonstrate how packaging can enhance sustainability and outline how we are advancing our sustainability mission through our business strategy and across our broad range of solutions.
“As an example, a change in the way a package is designed may result in less weight or the use of fewer natural resources, but that change could result in downstream waste, such as product damage or food spoilage - ultimately leading to a greater environmental impact.”As part of this launch, we have issued our updated 2010 sustainability policies and performance review, which include our 2015 sustainability goals, via the new http://sustainability.sealedair.com site under the headings of Environment and Citizenship. The site focuses on the importance of applying life cycle thinking to quantify and balance the environmental impacts of products from sourcing, manufacturing, distribution, use and end of life. It also highlights our SmartLife commitment to delivering sustainable innovation and solutions through smart people making smart choices that provide value to customers throughout the entire supply chain life cycle.
“Without taking a holistic view of a product’s life cycle, there is a risk of minimizing the environmental impact at one stage of the life cycle that results in compromising performance in other areas,” said Ron Cotterman, Executive Director of Sustainability. “As an example, a change in the way a package is designed may result in less weight or the use of fewer natural resources, but that change could result in downstream waste, such as product damage or food spoilage - ultimately leading to a greater environmental impact.”
To further demonstrate our commitment to the SmartLife approach, we have also created a second website – www.smartlifeinsights.com – designed to provide educational materials on packaging and the environment and to help dispel some of the myths and misconceptions that exist in the marketplace.
“This new website supports our sustainability commitment to help our customers – and their customers – make Smart choices by clearly identifying the features, attributes and benefits associated with packaging decisions as well as advancing industry standard sustainability metrics for the packaging industry and beyond,” said Cotterman.
Initial content on the new site includes thought leadership pieces on the impact of product and food waste on the environment and how collaboration can improve end of life scenarios for packaging.
About Sealed Air
For fifty years, Sealed Air has been a leading global innovator and manufacturer of a wide range of packaging and performance-based materials and equipment systems that now serve an array of food, industrial, medical, and consumer applications. Operating in 51 countries, Sealed Air’s international reach generated revenue of $4.2 billion in 2009. With widely recognized brands such as Bubble Wrap^® brand cushioning, Jiffy^® protective mailers, Instapak^® foam-in-place systems and Cryovac^® packaging technology, Sealed Air continues to identify new trends, foster new markets, and deliver innovative solutions to its customers.